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Online Directories are today’s version of the yellow pages. Google, Bing, Yahoo, Yelp, and others all have online directories for businesses. By listing your company in these directories, your business will show up in certain search results – particularly if someone is looking for a local business. has gone digital and the way to maximize your online word of mouth is to get some reviews on third party websites.  Testimonials on your own website don’t hurt, but if you really want to maximize the effectiveness of , you’ll  need to get them on third party websites like Google+and .  These websites can increase your exposure and, because they make it harder for businesses to generate fake reviews, people trust the reviews here more than anywhere else. Make sure you let your customers know that you have listings on these sites so that they can review you . Rather than asking them to review you, something simple like “View us on Yelp” serves as an effective but casual reminder.

If you don’t have a business page set up on Facebook to promote your business, it probably is time to set one up as part of a . Facebook is the largest social network online and it can be a great way to keep in touch with existing customers and to reach new customers. Related: Facebook Marketing in 2016 Twitter is another free channel that can be used to promote your business online.  It tends to require a bit more activity to build an audience, but if you’re consistently active it can be easier to build a following there than on Facebook. Hot Tub Reviews Consumer Reports CanadaTwitter can be intimidating at first, and is certainly not a platform you will master right away. Nike Shoes With God'S NameHowever, putting a little time into it each day, even if just exploring and experimenting with things, can go a long way. New Terrain Weight Loss

The best way to learn Twitter is to use it. So, if you’re trying to reach 18-24 year olds (the fastest growing segment of Twitter users), jump  on there and give it a try. Not just one hour here and there, but a consistent daily effort over the course of a month. The investment of time will be worth it. LinkedIn has become more than just a place to post your online resume; it’s also a place to join in on group discussions, connect with potential customers, form new partnerships, or just to do general online networking. Potential customers can check out you or your company before doing business with you to find out how many employees you have and to get more information on the background of the company personnel. Pinterest is one of the more recent social networks that has risen to have mass appeal. While it’s fundamentally focused on sharing photos, the fact that those photos can link back to the webpages where the photo is located has created an opportunity to promote your business.

Foursquare is one of the smaller social networks that still gets onto the radar of small business owners. Users of Foursquare can “check-in” to locations on their mobile phones in order to keep track of locations they’ve visited and potentially redeem offers if a local business posts a special. is a great way to promote your business, and YouTube lets you do it for free! Promoting your business via YouTube is an effective way to help potential customers or clients connect with your business. Putting together a quick overview video of your business and then uploading it to YouTube gives you a nice sales tool that you can post on the homepage of your website or circulate in emails to prospective clients. The video is  also likely to get some pretty good visibility in the search engines. Partnering with non-competitive businesses that serve the same clientele can be a great way to promote your business, while also growing a quality network. Once you have established a , you can cross-promote each other’s services through your email lists and in store flyers or coupons, or by .  

Don’t be afraid to get creative to maximize the promotional value of the partnership. Find some creative ideas on partnerships in our Father’s Day Marketing Ideas blog post. Even in a world that is increasingly digital, promoting your business at physical events is still a great way to grow your business. Events can range from big national trade shows that attract tens of thousands of people, to small local events that gather members of your community. If you are targeting a national audience and you want to sell your products to retailers, going to a big trade show might make sense.  Learn how to run a successful booth at a craft or trade show here. If you are unsure of how beneficial the trade show will be for you, and you have some time to figure it out, you might consider just attending as a visitor before investing the money in your own booth. If you have a good relationship with a company already planning on exhibiting at a trade show, they may let you “hang out” in their booth for a portion of time, where  you can promote your business free of charge.

Google still remains a mainstay for how people search for products and services they are interested in purchasing.  The good news is that you can have a significant impact on how easy it is for people to find you by doing some .  Search engine optimization assumes that you already have some form of a website in place, which may cost some money, but once that site is in place, optimizing it for search doesn’t have to cost you a dime! pay someone to build it for you Promoting your business by advertising it online can be done in a couple of different ways. You can pay for banner ads on websites like Yahoo, or on websites who partner with Google to allow Google to place ads on their sites. Alternatively, you can do search advertising where you pay to have your ad show up in Google (or other search engines) when someone searches for a particular keyword or phrase. Facebook Advertising can be an inexpensive way to promote your business – we’ve successfully helped customers with just a $50 Facebook marketing budget.

Despite the dominance of digital media today, sending postcards, flyers, letters, or other types of mail can still be a very effective way to promote your business. It can also fail miserably.  One of the biggest challenges to business owners looking to promote their businesses through the mail is that it typically requires a significant budget to do enough testing to get it right (or to determine if it’s not the right channel for you).  Because average response rates are around 1%, you may need to send thousands or even tens of thousands of mail pieces to find the right format (postcard vs. letter vs. brochure, etc.), the right message or offer, and the right target list. Promoting your business through the use of public relations is another tactic that you can use to grow your business.  We already covered the free way to promote your business using public relations, but you can also hire a firm or pay to publish your own press releases.  If your business is large enough to be able to afford a multi-thousand dollar per month budget than you may want to consider hiring a public relations firm to help you get stories published by the media.

Trade shows have been around for many years as a mechanism to pull together a large group of buyers and sellers organized around particular industries. Just about every industry has one or more trade shows that you can use to promote your business.  Many times there will be regional trade shows as well as national trades hows. Some quick Google searching should help you identify the relevant shows in your area. You can promote your business at a trade show by renting a space, putting together an exhibit, and then attending the show.  You need to pay for all of this expense up front, and it will take some time to make back the money from the connections that you make, but it can be a great way to build your business. Prompt follow up is critical after these shows and many business owners overlook this element. Don’t assume that buyers will follow up with you, you will need to follow up with most of them in order to complete the sale. Newspapers, magazines, radio, and even television are some other traditional places for paying to promote your business.