New Balance rolled out new sports shoes for Beijing Derby Wednesday, 08 Jul 2015 12:00   |    The 4th Round of Chinese Football Association Cup will be held on July 8. The most attractive match is definitely the duel between Beijing Guoan FC and Beijing Enterprises FC which is also called Beijing Derby. To cheer for the two excellent soccer teams in Beijing, the famous sports brand New Balance held a ceremony to roll out new sports shoe—VISARO.On June 22, New Balance announced to step into the field of Chinese football, and the company invited Australian soccer star Tim Cahill as its brand ambassador. NB's new sports shoe FURON surprised many Chinese football fans with its splendid quality. During the ceremony for Beijing Derby, Xu Yunlong, the captain of Beijing Guoan FC, and Lu Jiang, the captain of Beijing Enterprises FC, both attended the commercial activity organized by NB. NB presented new sports shoes which were marked with Beijing Derby to the two captains. Xu and Lu also made face-to-face interaction with their fans and led them to sing their team songs.

The ceremony is believed to be a splendid starting point for the match in the evening of July 8th. Opportunity and challenge: when top football clubs land in China Chinese company partners with CCM Hockey Join the DiscussionLog in >> Click to read more comments >>Oh my God, this place is either heaven or hell depending on your point of view. Whatever you’ve heard about China making knock-off clothes, electronics, even food (heard a rumour about fake eggs!) – here is your proof – all 5 air-conditioned floors of it. Now I don’t wanna be too negative because no matter what I say, I can’t deny the fact that I go back here every time I’m in Beijing and buy some more dubiously branded items but what I will say is make sure you bring a bucket load of patience and some hard core bargaining skills. This place exists for tourists, there’s no doubt about that, so don’t expect a cultural experience. Expect haranguing, bartering, shouting and 5 bags full of unwanted goods!

But as long as you leave with a smile on your face, that’s all that mattesr.Gear Wallet Case For Iphone 5 How to get to the Silk Market in Beijing:Patio Furniture Del Mar Ca It’s directly linked to the subway, get onto line 1 and go straight to Yong’anli subway stop. Bedroom Dresser With Mirror IkeaTake exit A and you’ll be straight into the Lion’s den. If you’ve go no moral issues with buying counterfeit stuff, then this is a great place to stock up on gear for your travels. You can buy everything you need hear, backpacks, trainers, shirts, jeans, rock climbing gear, sun glasses, even fake netbooks and Iphone 5s (I’d advise you to stay clear of the electronics though). Each floor specializes in different types of goods, pearls and jewelry on the fifth, silk on the 3rd etc.

When you walk down each isle expect to literally be accosted by the sales people, physically grabbing you into their stores, shouting “What you want man, you want a suit, your clothes are bad, buy some new clothes”. Real confidence boost that was. No matter how much resolve you have, you’ll buy something, I can almost guarantee it. Set yourself a time limit for how long you plan to stay, say 90 minutes for example, and get out once your time is up. Enjoy it for what it is, grab some fake diesel jeans and get out before you get too jaded! It’s hectic and it’s 100mph but there are certainly bargains to be had, at varying levels of quality. I bought a bear of sneaker there 3 or 4 months ago, travel in them everyday and they still go strong. Here’s a quick approximate price guide of what stuff costs: Starting Bid               Final Price Sports shoes (Nike, adidas etc):     650RMB                     75RMB ($12) Jeans (diesel, replay etc):                 400RMB                     100RMB ($16)

Sunglasses (raybans, police):          300RMB                     20RMB ($3) I could go on and on but you get the gist. It’s one crazy place, but certainly one worth experiencing. Good luck folks, happy travels! A customer looks at sneakers and sports shoes displayed in a sportswear store in Beijing. (Photo : Getty Images) The U.S. store, one of the biggest players in the U.S. sneaker resale market, has started earlier this month and will be launching low-priced products, followed by trophy case items later. "As a leader in the sneaker marketplace, we're excited to be partnering with China's most premiere destination for selling and buying," John McPheters, Stadium Goods co-founder and CEO, said in a statement. "We believe together, Tmall Global and Stadium Goods will offer sneaker enthusiasts throughout China the most premium level of customer experience and authenticity for the Chinese consumer." With the growing popularity of professional basketball and the rising interest in fitness among the emerging middle class, more Chinese consumers are now spending on sportswear.

In the past, sneaker enthusiasts in China buy authentic shoes in two ways. One was to ask friends to buy the shoes for them and send or bring them to China. The other way was to buy them online at Taobao. Although sneakers bought at Taobao may not be guaranteed an original one, still sneakers fans buy them online. Last October, when the Stadium Goods Retail Store opened in Soho, New York, a Chinese dealer came and bought 50 pair of Nike Air Jordans for about $10,000 to be resold back in China, McPheters said. He added that Chinese shoppers came to the store since then. McPheters said that the growth potential in China has prompted the company to partner with Tmall as he found that both Chinese and U.S. consumers are interested in exactly the same specific styles. "People estimate that [the sneaker resale market] is a billion dollar business," McPheters said. "In my mind, all those estimates are really based around the United States alone... and the majority of that is online transactions."

"If you think about China, the e-commerce market is almost double the size of the U.S... So I think it could be a $1 billion business in China," he added. According to the U.S. retail store, it sold 83 pair of sneakers in its first three weeks on Tmall, with the Adidas NMD_R1 - S79166 and Adidas NMD R1 - S31510 as the top sellers. The store said it has placed 1,500 of their total 5,000 styles of sneakers on Tmall, with prices that reach RMB 2,000 (about $300 US dollars, before tax and shipping). Based on the adjusted China parcel tax policy for cross border e-commerce, Chinese consumers will pay an additional 30 percent tax when they buy sports goods at more than RMB 2,000 from non-Chinese sellers. It usually takes two weeks to ship sneakers to China, with the shipping of RMB 60 ($9). Danielle Bailey, research director at the data analytics firm, L2, said that Stadium Goods to adapt to Chinese consumers who are highly price-sensitive as well to the country's digital ecosystem, which is interconnected and also fragmented.