Convincing people to clean up the air they breathe indoors is key for making sales. Goodshoot/Goodshoot/Getty Images Indoor air quality is a major problem, according to the Environmental Protection Agency, with pollutants two to five times higher than outdoor air and sometimes as much as 100 times worse than the outdoors. Relaying that information to prospects and offering a solution in the form of an air purifier gives you a way to make money and build a business that benefits your customers. Find Product to SellSeveral options exist for obtaining air purifiers to sell. Some companies allow you to sell their purifiers as their affiliates. You can also sign on with a multilevel marketing company to become a distributor. Another option requires contacting manufacturers to ask if you can become a direct distributor and sell their air purifiers to retailers. Finally, you can buy the amount of air purifiers you need to satisfy your customer’s needs by buying directly from the manufacturer or its distributor at wholesale prices and marking them up to sell at a profit.

Identify Who Will BuyThe target market for purifiers is vast. New Zealand Cricket Team T Shirt NewSo narrow down the market to form a niche, so you become known for selling purifiers among them. Got Inclusion T ShirtFor instance, you may want to sell purifiers to people who need one for their homes or condominiums due to allergies or to people with new homes that contain lots of chemicals and toxins from the construction. Coconut Oil For Weight Loss RecipesAnother option is to sell purifiers to manufacturers that need to freshen the air in their plants. Selling purifiers to businesses that want to improve air quality is another option. Supplement SalesTo supplement sales, offer filter replacements to keep generating revenue long after you sell the purifier itself.

Keep track of when each customer buys an air filter, and send out a postcard reminding them about a month ahead of when it’s time to change the filter. Make it easy for the customer to order new filters, such as by providing your website address if you sell filters online or giving your phone number to take orders that way. Include a promotional discount to encourage people to buy the filters from you rather than heading to a competitor. Start PromotingLet people know you sell air purifiers by promoting your business on social-networking sites, your website and through direct mail. Use benefit-oriented statements in your promotional messages. Rent a booth at home trade shows if your audience is homeowners, and explain how your purifiers improve the air quality, reducing health problems while making rooms more comfortable. : How to Recognize Marketing Ploys and Choose the Right Air Purifiers Photo Credits Goodshoot/Goodshoot/Getty Images Suggest an Article Correction Start your own business plan »

Water Purification Business Plan H20 Industries, Inc. (H20 Industries) provides the service of ion exchange portable tanks. This is the process of purifying water for industrial purposes. H20 Industries will take advantage of an unsatisfied market need for segregated resin regeneration on a portable basis. The company will primarily focus its marketing strategies on offering segregated regeneration services to the untapped market of customers who require high-quality regeneration for their deionized (DI) water treatment facilities. The facility that H20 Industries will utilize is located in Newark, California and is already in limited production. Full production will begin at the end of September, with sales growing gradually to near capacity by the end of the first year, with very healthy gross sales in the first year, and increasing in the second and third years. The primary objectives are:To segment the market for portable regeneration service by stressing H20 Industries's capability at providing segregated regeneration.

The goal is to reach monthly sales of 1,710 cu ft of segregated resin by the end of the first year. To build up a dealership network of 15 knowledgeable and efficient water service companies who will represent H20 Industries in areas outside direct sales from the factory. To set up a bulk regeneration facility with a capacity of 40 cu ft daily, and sell its full capacity in the large general portable exchange service market through its own sales force, and through a dealership network. H20 Industries's mission is to segment the market for pure water by providing niche products to specialized industry sectors who are otherwise not properly serviced by large pure water suppliers. Segregating a customer's H20 Industries resin and regenerating it on a portable tank basis to hospital dialysis units is an excellent example of such a niche product that stresses quality and service to users who are prepared to pay a premium price. 1.3 Keys to Success H20 Industries's primary keys to success are:Good quality control in the factory.

Customers for high purity water business have a very low tolerance threshold for flaws. In the case of most of H20 Industries's customers, the cost of the water is not a major element in their over-all costs, but a very expensive shut-down could result due to poor or slow servicing. Key to over-all company success is connected closely with success in achieving the goal of developing a dealership network of service-oriented water companies.The plan, which must be approved by the central government, is designed to combat high levels of toxic gases and harmful particles found in the city's air. Concerned parents have been clamoring for added protection at the city's schools. "Schools must guarantee students' safety and get permission from their parents before installing," Xian Lianping, the head of Beijing Municipal Education Commission, told Beijing Times newspaper. "If schools and districts can afford air filters, they can install them," Xian added. Beijing has issued two "red alerts" this winter due to severe pollution.