Social issues affect you, too.Like ATTN: on Facebook No thanks, I'm already a fan. Emails arrive in your inbox every SundayDroga5 launched an April Fool’s prank video for Quilted Northern, mocking hipster hype with the (fake) introduction of a new “artisanal” toilet paper line called Rustic Weave. The spot opens on a hipster crafting the toilet paper in a woodshop as the voiceover offers up buzzwords in introducing the “Authentic, bespoke, raw, artisanally-crafted toilet paper,” which was “hand-pulped and hand-perforated.” As the scene shifts to a mother adding a roll of Quilted Northern in her bathroom, while her young son gives her a concerned side-eye, the VO touts it as “genuinely tree-to-toilet.” Later, when she sits down, gingerly, it promises “a more memorable bathroom experience.” It’s not the agency’s first foray into toilet humor for the brand, which it pulled off more memorably in “Designed to be Forgotten.” As far as these April Fool’s efforts go (which we admit we’re not big fans of), this one at least ties in to the brand’s general message (since it offers up the opposite of a toilet paper “Designed to be Forgotten).

And while the humor takes aim at an easy (and common) target, there’s at least an economy in its absurdity, clocking in at under a minute. In addition to the digital spot, the prank also includes a Rustic Weave takeover of Quilted Northern website and a social media effort. “We expect this product to fill a large white space in the toilet tissue category,” said Jason Ippen, senior brand director at Georgia-Pacific, told LBB, with tongue planted firmly in cheek. “We know consumers want to connect with their product and have an interest in craftsmanship. We want people to know that small-batch and big-batch are not mutually exclusive. Quilted Northern Rustic Weave is going to be a game-changer in the category.” CREATIVE AGENCY: Droga5 NY ACCOUNT MANAGER: Kate Tyler Monroe CHIEF CREATIVE OFFICER: Ted Royer STRATEGIST: (Sr) Mara Buta, Delphine McKinley ACCOUNT DIRECTOR: Ross Gillis HEAD OF TV / PRODUCTION: Ben Davies GROUP ACCOUNT DIRECTOR: Brett Edgar

GROUP CREATIVE DIRECTOR: Matt Ian CREATIVE CHAIRMAN: David Droga STRATEGY DIRECTOR: Elaine Purcell, Lily Ng INTERACTIVE PRODUCER: (Head) Niklas Lindstrom, Tasha Cronin, Sabrina Rahrovi SOCIAL: Chris Parke, Kylie Loeffler PROJECT MANAGER: Andra Johnson CHIEF STRATEGY OFFICER: Jonny Bauer ACCOUNT MANAGEMENT: Callie Mackie DESIGN DIRECTOR: Rich Greco SENIOR COPYWRITER: Erica Pressly SENIOR ART DIRECTOR: Emmie Nostitz, Kat Dudkiewicz PRODUCTION MANAGER: Sara Vander Horn CHIEF CREATION OFFICER: Sally-Ann Dale SOUND DESIGN: Sonic Union POST PRODUCTION / VFX LINE PRODUCER: Peter Fitzgerald PRODUCTION COMPANY: D5 Films PRODUCER: Sara Vander Horn < Previous Article Next Article >This all-natural DIY Drano recipe really worked.  Not just once, but it did the trick two different times on my completely clogged toilet. (Yes, we have really crappy toilets–no pun intended.) Let me tell you, I was one happy home owner upon discovering this simple, cheap, and safe DIY Drano solution! 

That’s because a plumber visit costs at least $150 and Drano and Liquid Plumbr scare the snot out of me.  Seriously, listen to the warnings from the Liquid Plumbr company itself about the dangers of its product:Canadian Tire Oil Filter WrenchNever use Liquid-Plumr with other drain-cleaning products. Cheap Curtain SconcesThe bleach contained in Liquid-Plumr can react with other chemicals, such as ammonia, to create toxic vapors. Combination Washer Dryer PanAlso, use of a plunger can be dangerous, as the product can damage skin, eyes and mucus membranes on contact…Handling lye in any form can cause chemical burns and skin damage, and ingesting it can result in permanent injury or death. Do I want a chemical compound like that in my house, near my babies, in our water system? 

The best part, besides the fact that this all-natural DIY Drano actually works, is that it only requires two CHEAP ingredients out of my kitchen cabinets. Check out this DIY Drano recipe my 3-year-old could make and administer to said clogged toilet… 1) Into a clogged toilet filled with standing water, dump 1 cup of baking soda.  Let it sink to the bottom. 2) If the toilet doesn’t have much water, add 1 gallon of boiling water to really get things moving. 3) Next, add 2 cups of vinegar slowly, so it won’t fizz over onto your floor.  4) Let it sit for a couple of hours and see if the water has drained.  If it has not, let it sit overnight and then plunge, if needed, before flushing. Tonight, I tossed in the DIY Drano and let it sit for a couple of hours.  When I returned, the standing water was gone and the toilet flushed right away!  However, the first time I used this all-natural DIY Drano recipe, I had to let the concoction sit overnight in the toilet. 

After a good plunging, it began to work a little better.  I used the DIY Drano one more time, and after a few hours the toilet was completely unclogged. From my research, it sounds like this is safe and effective to use in kitchen and bathroom sinks and drains, as well.  One tip I read was to hold something over the opening of the drain so the fizz goes down it instead of back up and out.  Obviously, I didn’t do this for my toilet! May the toilet unclogging force be with you next time you give this DIY Drano a try! Make Your Own Non-Toxic Foaming Hand Soap – Incredibly easy and cheap! Homemade Laundry Detergent – This will save you tons of money and leave your clothes clean without harmful chemicals. All-Natural Homemade Disinfectant Spray – Clean any and all surfaces in your home with this safe and effective all-purpose cleaner.Be sure to sign up for our weekly email updates or follow us on Facebook to get more homemade household product tutorials, healthy recipes, and more.